The Inevitablility of Advertising

In this new digital world I think advertising needs to be added to the list of certainties: death, taxes and advertising. It really is everywhere these days, but what is really on my mind are the adds in movie theatres. This seems to be a huge debate these days with most people absolutely hating them. I'm probably one of the few that don't mind them. Some of them are mildly amusing.

Of course the argument most come up with is "I don't want to pay to see commercials" Well, you aren't paying for the commercial. You're still only paying for the movie. Without the commercials you'd still be paying the same thing. Hell, if you have cable or the dish you're paying for commercials too. Do you buy magazines or newspapers? Well I hate to break it to you, but there is advertising in there too. Why should the movie theatre be any different?

Then you have the, "I can't talk to my date with the commercials going on" You didn't want to talk to your date anyway. That's why you took him or her to the movies. If you truly wanted to talk to your date, you would have picked another spot to go.

The bottom line is this is a multi-million dollar revenue for the theatre chain. They won't give it up no matter how much you complain. If you hate it so much then wait in the lobby until they're over.